2024 Ford Maverick Refresh – Kansas City, MO
If you’ve been searching for a fuel-efficient truck that’s built for city life and weekend adventures alike, the new 2024 Ford Maverick refresh may be the vehicle you’ve been waiting for. Thoroughbred Ford in Kansas City, MO is proud to showcase this exciting compact pickup that’s quickly becoming one of the most talked-about trucks in its class. With bold new styling cues, upgraded tech, and more versatility than ever, the Maverick is back with a statement for 2024.
What’s New for the 2024 Ford Maverick?
The 2024 refresh brings both aesthetic and performance enhancements to the Maverick. One of the most exciting changes is the introduction of a revised front grille and updated LED headlight design, giving the truck a sharper and more aggressive stance. Inside, you’ll now find the upgraded SYNC® 4 system with a 13.2-inch touchscreen standard on higher trims, delivering a seamless infotainment experience. Ford also improved cabin sound insulation and introduced new interior trim options, offering a more refined ride for Kansas City commuters.
Performance-wise, the Maverick continues to impress with two powertrain options: a standard 2.5L full hybrid engine and an available 2.0L EcoBoost® turbocharged engine. Both provide excellent fuel efficiency—especially the hybrid, which offers up to 40 MPG in city driving, making it perfect for navigating Kansas City traffic while reducing trips to the pump.
Kansas City Drivers Love Compact Capability
What sets the Ford Maverick apart is its ability to be both compact and incredibly capable. With a 4.5-foot bed and Ford’s FLEXBED® system, it allows Kansas City homeowners and weekend warriors to customize their storage with ease. Whether you’re hauling supplies for a Crossroads Arts District event or packing gear for a weekend at Lake Jacomo, the Maverick fits your lifestyle.
Thanks to available all-wheel drive and a towing capacity of up to 4,000 pounds when properly equipped, it’s ready for Missouri weather and road trips alike. The Tremor® Off-Road Package, introduced in late 2023, adds rugged styling, advanced suspension tuning, and all-terrain capability—perfect for those who like to explore beyond the pavement.
Power Recognition and Ford’s National Momentum
In 2023, Ford earned more J.D. Power Initial Quality awards than any other brand, including top marks in categories like Small SUV (Escape), Midsize Pickup (Ranger), and Full-Size Truck (F-150). The Maverick, while a newer entry, benefited from the same build quality and engineering prowess that’s pushing Ford ahead of the competition. This recognition translates to trust—and Kansas City drivers can feel confident knowing they’re driving a vehicle that’s built to last.
Maverick Hybrid: Big on MPG, Small on Emissions
For eco-conscious drivers in Kansas City, the Maverick Hybrid continues to shine. With a full hybrid powertrain as standard on most trims, it’s one of the only pickups in America to offer hybrid efficiency without sacrificing performance. Many Kansas City owners have reported averaging 38–42 MPG in real-world driving. That’s a game-changer when you’re commuting from the suburbs or taking frequent city trips.
Ford’s regenerative braking system and advanced battery management mean the Maverick delivers power smoothly and reliably—even in cold Missouri winters. It’s efficient, responsive, and ready to tackle the urban jungle.
Technology Built for the Connected Driver
Inside, the 2024 Maverick feels more like a tech-forward SUV than a traditional truck. The available SYNC® 4 system includes voice-activated navigation, smartphone integration with Apple CarPlay® and Android Auto™, and a digital instrument cluster that puts essential driving information at your fingertips.
Kansas City drivers will appreciate the available Ford Co-Pilot360™ suite, which includes:
- Pre-Collision Assist with Automatic Emergency Braking
- Blind Spot Information System (BLIS®) with Cross-Traffic Alert
- Lane-Keeping System
- Rear View Camera
These features help reduce stress in busy downtown areas and offer added confidence for longer road trips down I-70 or I-35.
Customization: Built for Your Missouri Lifestyle
One of the Maverick’s biggest advantages is how customizable it is. Whether you’re a first-time truck buyer, a DIY home project enthusiast, or a small business owner needing a reliable work vehicle, the Maverick offers the flexibility Kansas City residents demand.
Ford’s FLEXBED® allows owners to create bike racks, tool storage, or even tailgate seating using basic hardware. New factory accessories and upgraded tie-down points in the 2024 model expand these possibilities even further.
Why Buy Your Maverick from Thoroughbred Ford in Kansas City?
As one of the most trusted Ford dealers in Missouri, Thoroughbred Ford is proud to serve the greater Kansas City area with unmatched service, selection, and savings. Our inventory of 2024 Maverick trucks is constantly being updated, and our team of experts can help you choose the perfect trim, configure your options, and secure competitive financing rates.
Plus, with our local knowledge of Kansas City driving conditions—from snowstorms to tailgates—we’ll help you get the features that matter most.
Call to Action
Visit Thoroughbred Ford Kansas City today to test drive the exciting new 2024 Ford Maverick. Whether you’re looking to go hybrid, upgrade to the Tremor Off-Road Package, or reserve a custom build, our team is here to help you get behind the wheel. Schedule your visit or shop online now to get started!



