2011 Ford Shelby GT500

2011 FORD SHELBY GT500 GOES LIGHTWEIGHT WITH ALUMINUM ENGINE, OFFERS ULTIMATE IN HANDLING

• With 550 horsepower and 510 ft.-lb. of torque, Ford’s Special Vehicle Team (SVT) delivers the new Shelby GT500® with a 10 horsepower increase; an all-new 5.4-liter all-aluminum engine is 102 pounds lighter than the previous cast-iron engine and uses Ford-patented plasma-coating technology
• For 2011, Shelby GT500 offers EPA-projected improved fuel economy in city and highway from 2010, eliminating the gas guzzler tax
• The addition of Electric Power Assist Steering (EPAS), a new optional SVT Performance Package, enhanced convertible rigidity and a lowered ride height contribute to improved driving dynamics and handling

NEW 2011 SHELBY GT500 MEDIA SITE
DEARBORN, Mich., Feb. 8, 2010 – Ford’s Special Vehicle Team (SVT) engineers are taking high performance to a new level with the 2011 Ford Shelby GT500, resulting in a car that has an all-new aluminum-block engine, even better driving dynamics and handling, improved fuel economy and more horsepower than ever.
“The SVT team continues to push the performance standards of the Shelby to even higher levels and better refinement,” said Jost Capito, director of global performance vehicles and motorsports business development. “All the changes we made reflect a desire for even better handling and outstanding driving dynamics – from weight savings to improved balance.”
Weight savings, new technology headline all-new aluminum engine
The 2011 Shelby GT500 is powered by an all-new aluminum-block 5.4-liter supercharged V-8 engine, which produces 550 horsepower and 510 ft.-lb. of torque, a 10 horsepower increase versus the 2010 model. The engine also is 102 pounds lighter than its predecessor, delivering a better power-to-weight ratio, improved fuel economy, acceleration, handling and steering precision.
“Cutting weight to improve performance is a tradition among hot rodders,” said Carroll Shelby, founder of Shelby American. “It might not be as sexy as adding more horsepower or bigger brakes, but shaving pounds off of a car is the single smartest move you can make.”
The new engine uses state-of-the-art Plasma Transferred Wire Arc (PTWA) liner coating, a process that applies a 150-micron composite coating that contains nanoparticles on the internal surfaces of engine cylinder bores, replacing cast-iron liners typically used in aluminum engine blocks. The Intellectual Property Owners Education Foundation honored the inventors of the Ford-patented PTWA technology with the 2009 National Inventor of the Year Award.
This is the first Ford application of the technology, and it offers improved overall performance and durability, along with functional benefits of reduced friction between piston rings and cylinder bores, improved heat transfer due to increased surface contact area and a weight savings of 8.5 pounds compared to a typical steel-sleeved aluminum block. A mechanical roughening process provides higher material adhesion for the spray coating.
The PTWA process uses air and electricity to create a plasma jet of 35,000 degrees Fahrenheit, which melts a steel wire that is fed into a rotating spray gun. Using atomized air, the melted steel wire is blown into a specially machined surface of the aluminum-block engine cylinder bore. In the process of melting and applying the metal to the surface, the steel wire oxidizes, creating a composite coating consisting of both iron and iron oxide.
“Ford’s Global Research and Advanced Engineering looks to all industries for advanced technologies – and this comes from aerospace. It’s the same technology you would find on aircraft engines,” said Glenn Jorgensen, SVT powertrain team leader. “We’ve invented a coating as a replacement for cast iron that delivers improvements in power and performance and fuel economy.”
The new engine also has its roots in the iconic Ford GT. The new 5.4-liter engine is an evolution of the GT engine, with improved block structure through the use of a unique bulkhead chilled process and six-bolt billet main bearing caps. This new advanced engine will exceed Ford GT performance with its traditional supercharger technology.
“The Ford GT has solidified itself as one of the world’s most coveted supercars. To make improvements to the engine from this supercar and make it available in a Mustang is impressive,” said Kerry Baldori, SVT global performance vehicle chief functional engineer. “The aluminum-block engine is robust and strong enough to produce the performance numbers and durability our customers demand.”
Increased power and increased fuel economy
The 2011 Shelby GT500 combines power and fuel economy into one impressive package. This 2011 Shelby GT500 will be the first modern Shelby without the gas guzzler tax, thanks to the EPA-projected 23 mpg highway and 15 mpg city it will deliver. This is up from 22 mpg highway and 14 mpg city for the 2010 model.
The 5.4-liter V-8 achieves 80 percent of its torque between 1,750 and 6,250 rpm, giving the car a higher level of performance feel. A larger two-row intercooler for the supercharger system has 40 percent more cooling capacity, helping to make power more consistent in higher ambient conditions.
Fuel economy gains come from the new 102-pound-lighter aluminum-block engine, EPAS and detailed aerodynamic changes to the underside of the vehicle.



Dramatic performance upgrades
New for 2011 is an SVT Performance Package for enthusiasts who want even more performance out of their Shelby GT500 for racetrack-ready driving dynamics. Complete with all-new Goodyear Eagle® F1 SuperCar G: 2 tires that SVT engineers worked directly with Goodyear to develop, the car is ready to race. The tires offer superb dry traction and precise handling, complete with a race-inspired high-performance tread compound.
The optional package also offers unique styling, lighter wheels, a higher rear axle ratio and stiffer springs, and it is available on both the convertible and coupe. Data show the 2011 coupe with the SVT Performance Package is 3.0 seconds faster per lap than the 2010 Shelby GT500 on a 2.3-mile test track.
Carried over from 2010, the 2011 Shelby GT500 features AdvanceTrac®, Ford’s stability control system with several options for performance. Calibration of the system for the 2011 Shelby has been uniquely tailored to each vehicle configuration (base or optional) to optimize the performance.
SVT has worked very hard to make EPAS better than the outgoing hydraulic steering system. The addition of EPAS makes for a dramatic contribution to Shelby GT500 driving dynamics, with improved torque build-up and road feel that delivers quicker and more precise steering, increased effort on the racetrack or winding roads, and reduced effort in low-speed parking maneuvers.
Slotted brake dust shields were added to improve brake cooling and handling, and a new pedal box improves clutch and pedal efforts even more. A lowered ride height of 11 millimeters in front and 8 millimeters at the rear provides a sportier attitude and improved handling.
More engine sound, less road noise
For 2011, Shelby GT500 also benefits from NVH (noise, vibration and harshness) improvements. Overall road noise is reduced by 20 percent versus the 2010 Shelby. Actions undertaken to achieve this improvement include additional sound-deadening material on either side of the instrument panel, additional sound absorption behind interior trim panels, and a rear wheel arch liner to reduce noise on gravel or wet surfaces – all resulting in the driver hearing more exhaust and engine sound and less road and air noise.
The Shelby GT500 convertible model features enhanced structural rigidity, with lateral stiffness improved by 12 percent versus the 2010 model. The V-brace has been stiffened by adding gussets. The secondary crossmember also has been stiffened, while a front Z-brace has been added, connecting primary and secondary crossmembers. A-pillar stiffening foam has been added to increase rigidity.
The structural improvements to the convertible gave SVT the opportunity to be more sport-oriented in the chassis tuning, without trading comfort. Along with the chassis and structural improvements, the 2011 model also will get standard 19-inch aluminum wheels.
“One of the biggest changes for this Shelby is that the convertible acts and feels like a coupe,” said Jamal Hameedi, SVT chief nameplate engineer. “Before, they had a very different character, and the convertible is taking a big step in the sportiness and handling precision area, without degrading the ride.”
GT500 gets a new exhaust for 2011, roaring with an even more aggressive sound than the 2010 model. The 2.75-inch exhaust with all-new tuning helped to deliver the additional 10 horsepower.
Added convenience content
New for 2011 is an optional glass roof, providing customers with a less expensive option than a convertible and without compromising the coupe’s versatility, headroom or climate-controlled environment.
The specially formulated glass also protects interior fabric material from solar radiation deterioration and discoloration by reducing solar light transmittance. To help improve acoustics and interior quietness, the glass features a layer of vinyl that reduces noise, vibration and harshness.
Other new convenience technologies include:

• Standard HID (high-intensity discharge) headlamps
• MyKey™ programmable vehicle key
• Integrated spotter mirror
• Fold-down rear headrests

“Whether you’re looking to take the GT500 out on the streets or have some fun at the track,” Capito says, “this car will satisfy the most discriminating performance driving enthusiasts.”

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Posted on 8 February 2010 | 6:34 pm

Trade In a Toyota or Honda and get $1,000

Thoroughbred Ford Announces Trade-in AssistanceTrade In Assistance 

Ford has announced that they will be offering a $1,000 rebate for Trade-In Assistance on any 1995 or newer Toyota, Honda, Lexus, Scion or Acura.  The vehicle must be traded in!

Thoroughbred Ford will get you the best price for your trade.

Posted on 30 January 2010 | 12:54 pm

Ford posts $2.7B profit for 2009; restores profit sharing with UAW | detnews.com | The Detroit News

Ford posts $2.7B profit for 2009; restores profit sharing with UAW

Ford President and CEO Alan Mulally talks about Ford's progress during the economic recession, Tuesday during a news conference at the Washington Auto Show. (J. Scott Applewhite/Associated Press)

Bryce G. Hoffman / The Detroit News

Ford Motor Co. said it made $2.7 billion in 2009, its first full-year profit since 2005.
The automaker also said it will remain profitable in 2010, putting it well ahead of its stated goal of restoring profitability by 2011.
"While we still face significant business environment challenges ahead, 2009 was a pivotal year for Ford and the strongest proof yet that our 'One Ford' plan is working and that we are forging a path toward profitable growth by working together as one team, leveraging our global scale," said CEO Alan Mulally. "In every part of the world, we are providing customers with great products, building a stronger business and contributing to a better world. Our progress has helped us gain market share in most of our major markets."
 Ford's profit was a sharp contrast to the record $14.6 billion loss the company reported a year ago. Before taxes and excluding special items, the automaker's operating profit was $454 million.
And Ford plans to share its success with workers.
Under a profit-sharing agreement with the United Auto Workers, it will pay each of its 43,000 eligible U.S. hourly workers approximately $450. U.S. salaried workers will not be getting bonuses, but the automaker previously announced it was restoring merit pay increases and 401(k) matches that had been suspended.
The Dearborn-based company also reported fourth-quarter earnings of $868 million. Excluding special charges and taxes, Ford's fourth-quarter operating profit totaled $1.8 billion, or 43 cents per share. It was Ford's third consecutive quarterly profit, and significantly better than the 26 cents per share Wall Street had expected, according to a survey of 13 analysts by Thomson Reuters. "We believe Ford has the liquidity and clean balance sheet to make it to 2011, when it should consistently generate cash due to working capital inflows, higher production and structural and legacy savings," said analyst Eric Selle of JPMorgan prior to today's announcement. "Our enthusiasm is tempered by a lukewarm 2010 outlook due to higher advertising expenses, capital expenditures, raw material costs and interest expenses, as well as a tepid European forecast."

Ford profitable worldwide

For the fourth quarter, Ford's North American operations reported a pre-tax operating profit of $707 million, compared with a loss of $1.9 billion a year ago. The company attributed the gains to higher sales volumes, net pricing increases and lower materials costs.
In South America, the company reported a profit of $369 million, up from $105 million in the last three months of 2008.
Europe posted a profit of $305 million, compared with a loss of $338 million a year ago.
In Asia, the Pacific and Africa, Ford eked out a $19 million profit, compared with a loss of $208 million for the same period a year ago.
Ford's Swedish brand, Volvo, narrowed its loss to $32 million from $736 million a year ago. Ford is currently negotiating a sale of Volvo to a Chinese automaker.
The automaker's lending arm, Ford Credit, reported a pre-tax operating profit of $696 million, compared with a loss of $372 million a year ago. The company said the increase reflected lower residual losses due to higher auction values and lower provisions for credit losses.
Today's strong financial results are more good news for a company that has been riding high since sweeping the "Car of the Year" and "Truck of the Year" awards at the North American International Auto Show in Detroit earlier this month.
Ford, which is four years into a painful restructuring that has seen it eliminate tens of thousands of jobs and close 14 factories, was the only U.S. automaker not to seek a federal bailout. It also was the only one to avoid bankruptcy.
Ford reduced its automotive structural costs by another $500 million in the fourth quarter. That brought its 2009 cost reduction total to $5.1 billion -- well ahead of its full-year target of $4 billion. The company said these improvements reflected lower manufacturing and engineering costs, a reduction in pension and retiree health care expenses, and lower advertising and sales costs.
Ford ended the year with $25.5 billion in cash reserves, nearly double the $13.4 billion it had at the beginning of 2009.
While Ford said it will remain profitable in 2010, the company cautioned that its costs will increase as it ramps up production to meet an expected increase in the demand for its cars and trucks. It said this year's cash flow will be less than it reported in the second half of 2009.
"We delivered very encouraging results in the fourth quarter and for full year 2009 despite severe economic headwinds, although our transformation remains a work in progress," said Lewis Booth, Ford's chief financial officer. "We are committed to staying absolutely focused on executing our plan to deliver profitable growth."
bhoffman@detnews.com (313) 222-2443

Ford posts $2.7B profit for 2009; restores profit sharing with UAW | detnews.com | The Detroit News

Posted on 28 January 2010 | 8:56 am

2010 Ford Flex

Best All-Wheel-Drive Vehicles for 2010
By James Tate of MSN Autos




Ford Flex


Surprised to see Ford's hip new people mover on the list? Don't be. If the sea of crossovers out there isn't to your liking, it might be worth giving the 2010 Ford Flex the once-over. Aside from a more than capable 3.5-liter V6 engine with 262 horsepower and 248 lb-ft of torque, the Flex utilizes a seamless 6-speed automatic transmission and all-wheel drive to get you to the mall without the worry of being categorized by the masses. You can also opt for the new twin-turbocharged EcoBoost V6 with 355 horsepower, although that option will set you back nearly $7,000 over the all-wheel-drive Flex's price tag of $33,200. Throw in the ability to comfortably seat seven and this might be the sharpest way to go dashing through the snow in 2010.

Posted on 27 January 2010 | 11:16 am

2010 Corvette Grand Sport

We just took this car in on trade, from one of our previous customers.  This car has just 823 miles on it and is perfect.  The car has been babied since it was bought.  If you are looking for new Corvette save $$$$'s, just come look at it!

Year: 2010 Make: Chevrolet Model: Corvette Trim: Grand Sport Body style: 2 Dr Coupe Mileage: 823 Engine: 8 Cyl. 6.2 Trans: 6 Speed Manual Exterior Color: White Interior Color: Charcoal/Red Stock: 03434C VIN: 1G1YR2DW7A5100645

This Chevrolet Corvette is located at the Kansas City, Thoroughbred Ford store on Barry Road. Call ahead or come visit.

Posted on 21 January 2010 | 8:49 am

2011 Mustang Pricing

2011 Ford Mustang Prices Released

January 19, 2010 by Alex Spencer via the Road & Track Blog
Ford Motor Company has officially released base pricing and options for the 2011 Mustang models as well as prices on available options for the revamped American legend.  The V-6 Coupe and V-6 Coupe-Premium models, priced at $22,145 and $25,845 respectively, each cost slightly more than their 2010 versions (which were $20,995 and $23,995).  But for a significant increase in power—305 bhp from 210 bhp—a couple thousand dollars more is a reasonable tradeoff.  It’s the same story for the V-6 Convertible and V-6 Convertible-Premium, now priced at $27,145 and $30,845.
The V-8 Mustang GT pricing, however, really knocks you off your chair.  Starting at $29,645 (up from $27,995), the GT Coupe’s 5.0-liter V-8 generates more than 400 bhp, something unheard of for under $30,000. The GT Coupe-Premium is set at $32,845 with a reasonable $34,645 for the GT Convertible and $37,845 for the GT Convertible-Premium.
Keep in mind the 2011 Mustang models will all be fitted with a 6-speed transmission as opposed to the 2010’s 5-speed.  Some options that stand out include an automatic transmission ($995), a glass roof ($1995) and the Electronics package ($2340).

Posted on 20 January 2010 | 8:31 am

The 2011 Shelby GT350

Posted on 19 January 2010 | 4:57 pm

2010 Ford Fusion Hybrid - Car of the Year

2010 Ford Fusion Hybrid - Car of the Year

Monday, January 11, 2010
By The Associated Press and published on Foxnews.com

DETROIT — Ford Motor Co.'s market momentum got a lift Monday by winning both the 2010 North American Car and Truck of the Year awards.



Ford's Fusion Hybrid midsize sedan took top car honors and its versatile Transit Connect compact van snagged truck of the year at the Detroit auto show.



It was only the third time in 17 years that an automaker has won both awards, selected by 49 auto journalists and given annually since 1994. Finalists for the car award included the Buick LaCrosse and Volkswagen Golf GTI and TDI diesel. The Chevrolet Equinox, Ford Transit Connect and Subaru Outback were finalists for the truck award.



"It's such a huge motivator for our team," Mark Fields, Ford's president of the Americas, told reporters after the announcements on the first day of media previews for the show. "It's a reaffirmation of all the hard work over the past couple of years."



The awards, given annually by journalists who test cars throughout the year, are often used by automakers in advertising. Vehicles are judged on innovation, design, safety, handling, driver satisfaction and value.



Ford, the only U.S.-based automaker to avoid bankruptcy protection, has fared better than its two Detroit rivals, with overall sales down 15 percent last year compared with a 36 percent drop for Chrysler and a 30 percent decline for GM.



Ford's final month of 2009 was strong, with a 33 percent increase in sales thanks to strong demand for midsize cars. Last year, it gained U.S. market share for the first time since 1995, helped by critical raves for its fuel-efficient cars, like the midsize Fusion. Its compact Focus and popular Escape crossover also boosted sales.



"We still have a long way to go ... getting the business back to healthy profitability," Fields said. "We have to channel that good feeling into our efforts for 2010."



To be considered for the car and truck of the year honors, vehicles must be new or substantially changed from the previous model.



Last year's winners were the Hyundai Genesis luxury sedan and the Ford F-150 pickup. The Transit Connect, a small, European van, is the sixth Ford truck to win the award. Fields said the automaker thinks of it as a "white space vehicle" — one unlike anything else on the road.



"When you see this on the road, your first reaction is, 'What is that?"' he said. "The second reaction for a lot of customers, particularly small fleets and small business owners is, 'Hey, I want to get into that and check it out."'

Posted on 11 January 2010 | 9:41 am

MyFord Touch

FORD INTRODUCES SIGNATURE INTERIOR EXPERIENCE: MYFORD TOUCH DRIVER CONNECT TECHNOLOGY

Reconfigurable instrument panel LCD screens integrate with central speedometer.

Click here to download related images.New MyFord™ driver connect technology blends Ford signature in-vehicle features into a cohesive experience, featuring intuitive controls, more voice activation and interface personalization

MyFord Touch™ interface includes dual 4.2-inch LCD screens with corresponding five-way button steering wheel controls and an 8-inch touch screen all controlled by simplified SYNC® voice commands

Intuitive driver connect technology provides access to ever-expanding in-vehicle functionality while minimizing driver distraction and improving interior aesthetics

MyFord driver connect technology launches this year on 2011 Ford Edge and goes global with availability on 2012 Ford Focus. MyLincoln Touch will be standard equipment on new Lincolns beginning with 2011 Lincoln MKX

Visit our 2010 CES minisite



LAS VEGAS, Jan. 7, 2010 – Ford introduced a smarter, safer, simpler system to connect drivers with in-car technologies and their digital lives today at the 2010 International Consumer Electronics Show (CES).



Building on its leadership with the award-winning SYNC® device connectivity system, Ford has combined a variety of technologies into one powerful, intuitive connected driver experience called MyFord, which will begin rolling out on vehicles this year.



“MyFord delivers a premium interior experience that will help consumers fall in love with their vehicles again,” said Derrick Kuzak, Ford group vice president, Global Product Development. “It integrates all our signature features so customers will know exactly what they’re going to get in any Ford vehicle they may find themselves driving, no matter where they are in the world.”



This new in-vehicle connectivity experience replaces many of the traditional vehicle buttons, knobs and gauges. With more voice commands, clear, crisp LCD screens that can be customized and five-way buttons like those on cell phones and MP3 players, drivers can choose which information is front and center through a button click, voice command or touch-screen tap.



Driven by trends

Ford decided to undertake a sweeping and ambitious redesign of the automotive interface after studying consumer electronics trends and the many new ways in which drivers were using technology inside their Ford vehicles.



Recent years have seen a massive expansion in the variety of in-car communications, navigation and infotainment technologies consumers regularly use. The expectations of average drivers have outgrown the traditional “button/knob/gauge” interface used in cars for the past 100 years, as most consumer and household electronics have moved to colorful digital displays and multi-function touch-sensitive buttons.



Consumers are insisting on simpler interfaces even as they’re demanding more in-car connectivity, more options and more information – a dilemma known as “simplexity.” Plus, the pace of advancement is expected to continue unabated, posing a new opportunity for drivers and engineers alike.



“As we began developing MyFord’s capability, we saw this groundswell of new technology, new functionality and incredible capability opening up to consumers,” said Mark Fields, Ford’s president of The Americas. “It was readily apparent that unless we devised an intuitive interface to help drivers manage these capabilities, they could detract – and possibly distract – from the driving experience.”



For example, prior to SYNC, drivers often were required to either leave behind their communications, digital information and favorite music while on the road or split their attention between driving and selecting songs, making phone calls or using the navigation system.



Influenced – and powered – by SYNC

When launched, Ford SYNC, developed with Microsoft, helped provide a seamless transition – and seamless flow of information and entertainment – from the moment drivers entered their vehicles to the moment they got out. As Ford began to develop additional SYNC capabilities and add other signature content, the company realized it was redefining the interior environment and ownership experience.



“With MyFord driver connect technology, we realized we weren’t necessarily competing with other automakers, but we were really redefining how customers interacted with their cars,” said Jim Buczkowski, Ford director of Electronics and Electrical Systems Engineering. “We had to look very closely at the evolution of hand-held devices in terms of user interface, connectivity, productivity and entertainment applications. Our goal is to set the benchmark for the automotive user interface, just as we’ve done for device connectivity with SYNC.”



Accommodating all types of drivers, all types of vehicles

In the initial planning stages of redesigning the interior experience, Ford collaborated with IDEO, a world leader in helping consumers connect with technology. As a result, the company identified four key attributes of successful interfaces:



Be attentive: Use controls, screens and other interfaces with which most users already are comfortable and familiar.

Be approachable:Create an attractive environment with rich graphics, vibrant colors and buttons/screens that are appealing to the eye and the touch, and consistent with what consumers expect from certain functions.

Be clear: Rather than an imposing cluster of buttons, switches and dials, create a clean-looking interface, with controls that fall readily to hand and displays that are exactly where users expect to find them. Provide maximum control without the driver’s hands ever leaving the steering wheel.

Be connected: For technophiles? Let drivers display all the information they want in the way they want it. For technophobes? Make sure basic controls, like radio and HVAC settings, still are accessible via familiar stack-mounted controls, so users don’t have to learn a host of new commands to operate the vehicle.



“The driving experience is not just about getting from A to B,” explained J Mays, Ford group vice president of Design. “It’s about the approach to the car, how it responds to you when you get in, and how it responds to you while you drive. It’s the anticipation, the welcome and the continuing conversation. Keeping these principles in mind helped us ensure we made decisions for the right reasons.”



A global future for MyFord driver connect technology

As a signature offering, and one with the potential to help reduce driver distraction, Ford knew widely offering MyFord driver connect technology was a priority from the start.



“Democratization of technology is a key aspect of our product plan,” Kuzak said. “With MyFord, we didn’t want to create an upscale electronics package and just put it on our highest-end vehicles. This technology will be available across our full range of vehicles: From our affordable small cars to the ultimate Lincoln, we’re going to make a premium, appealing and intuitive experience available to everyone.”



MyFord also will be expanded across world markets. As new and refreshed models continue to arrive, nearly all Ford passenger vehicles will be outfitted with MyFord driver connect technology. There will be minor variations across car lines, but the interface will be instantly recognizable in Ford vehicles around the globe.



MyFord will arrive later this year on the redesigned 2011 Ford Edge and Lincoln MKX crossovers, before appearing on the all-new 2012 Ford Focus for global markets. By 2015, approximately 80 percent of Ford’s North American models are expected to have MyFord driver connect technology, with similar percentages predicted for the world market.



“We’ve developed an environment that will make every Ford vehicle feel like a Ford,” said Kuzak. “Across the country, across the globe, all of our products will have the same type of feel, making them instantly comfortable to the drivers who know and love them, and MyFord will become a key part of the joy of owning and driving a Ford product.”



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About Ford Motor Company

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 200,000 employees and about 90 plants worldwide, the company’s automotive brands include Ford, Lincoln, Mercury and Volvo. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit www.ford.com.

Posted on 7 January 2010 | 11:51 am

2010 Ford Taurus Award

2010 FORD TAURUS WINS FIRST-EVER EDMUNDS.COM TECHNOLOGY BREAKTHROUGH AWARD

2010 Ford Taurus

Click here to download related images.The 2010 Ford Taurus is the winner of the first-ever Edmunds.com Technology Breakthrough Award; the award was presented today at the 2010 International CES (Consumer Electronics Show®) in Las Vegas

The Taurus offers more user-friendly technology than other cars twice its price, including 10 class-exclusive technologies not available from any other manufacturer

In addition to receiving the Edmunds.com Technology Breakthrough Award, the Taurus is serving as the official vehicle of CES, and the 2010 Taurus SHO was dubbed Esquire magazine’s first-ever “Car of the Year”

DEARBORN, Mich., Jan. 7, 2010 – America’s most innovative sedan, the hot-selling 2010 Ford Taurus, is the winner of the first-ever Edmunds.com Technology Breakthrough Award. The announcement was made today at the 2010 International CES (Consumer Electronics Show) in Las Vegas.



“We chose the 2010 Ford Taurus to receive the first annual Edmunds.com Breakthrough Technology Award because the vehicle offers an extensive and impressive array of electronic amenities that also represent an excellent value for consumers,” said Doug Newcomb, senior technology editor, Edmunds.com.



The Edmunds.com Technology Breakthrough Award is presented to vehicles that set the standard for intuitive, practical and affordable technology that enhances safety and convenience

for drivers and passengers. Any new vehicle available for sale within the U.S. within the last year is eligible to receive the award.



With its expressive styling, the Taurus offers more user-friendly technology than other cars twice its price, including 10 class-exclusive technologies not available from any other manufacturer.



“In addition to the innovative Ford SYNC® system that provides voice-activated Bluetooth and iPod connectivity and free features such as 911 Assist™ and turn-by-turn navigation, the Taurus also has heated and cooled Multi-Contour Seats with Active Motion™, Adaptive Cruise Control and Collision Warning with Brake Support, Blind Spot Information System (BLIS®) with Cross Traffic Alert, SIRIUS Travel Link™ and SecuriCode™ Keyless Entry Keypad,” said Newcomb.



Other class-exclusive features include:



Easy Fuel® Capless Fuel Filler – a self-seal system without a traditional fuel cap. No lost, dangling or spinning caps. It seals automatically every time.

Sony Audio® System – a surround-sound system that delivers Dolby® Digital

5.1 sound through 12 high-quality Sony speakers.

Available EcoBoost™ V-6 – a 3.5-liter twin-turbo V-6 engine that delivers the output of a V-8, 365 horsepower, without compromising its V-6 fuel economy.

MyKey™ – a programmable feature that allows parents to limit top speed and audio volume and set speed alert chimes to encourage safer driving.

In addition to receiving the Edmunds.com Technology Breakthrough Award, the Taurus is serving as the official vehicle of CES, and the 2010 Taurus SHO was dubbed Esquire magazine’s first-ever “Car of the Year.” Since going on sale in August 2009, Ford's all-new Taurus has received more than a dozen awards from an array of leading consumer and automotive publications.



For additional coverage of the Edmunds.com Technology Breakthrough Award, visit http://blogs.edmunds.com/strategies/.



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About Ford Motor Company

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 200,000 employees and about 90 plants worldwide, the company’s automotive brands include Ford, Lincoln, Mercury and Volvo. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit www.ford.com.

Posted on 7 January 2010 | 11:46 am

Ford Ends 2009 on High Note, Subaru Posts Best Year Ever - Auto - FOXNews.com

Ford Ends 2009 on High Note, Subaru Posts Best Year Ever - Auto - FOXNews.com

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Posted on 5 January 2010 | 9:35 pm

Van Survives 2 Big Rig Collision

This is Ford Quality! What more needs to be said.

Posted on 9 December 2009 | 7:03 pm

Ford Crowned as the Nav King — by JD Power

 Ford was Crowned the King as reported by JD Power and reported by Autoblog


J.D. Power releases sat-nav study findings, crowns Ford tops
by Jonny Lieberman (RSS feed) on Dec 7th 2009 at 9:59AM

Not only does Ford rank number one on J.D. Power and Associate's 2009 navigation system survey, it ranks number two as well. The top ranking system, according to Power's study, is the one found in the Lincoln MKS, followed by a nearly identical system (if not 100% identical) in the Ford Flex. And get this, Ford took down five of the top ten spots with the F-150 coming in fourth and the Escape and Edge taking seventh and eighth place, respectively.

To anyone that's driven a modern Sync-equipped Ford with navigation, these survey results probably won't come as any sort of shock, as FoMoCo has been making some of the best systems in the business ever since they released Sync with Sirius Travel Link. Here's what Ford user interface design engineer Jason Johnson had to tell us about why Ford got ranked tops:

"I think what really makes our system stand out is the fact it's designed with the user in mind. Yes, it has all the features you'd expect from a high-level navigation system -- the 3-D maps, the digital jukebox, the customizable home screens, and of course we pride ourselves on SYNC and SIRIUS Travel Link -- but it's more than that. This system is easy to use. It's intuitive. The buttons are where you'd expect them to be, the grouping is logical and the graphics are bright and easy to read. Everything is integrated, so it all works together, simply and easily."

Non-Ford top ten nav-system finishers include the Acura TL (third), Porsche 911 (fifth), Cadillac CTS (sixth), Hyundai Genesis (ninth) and Infiniti FX-series (tenth). Interestingly, Ford is the only non-luxury/premium brand to make it into the top ten. If you were wondering, seven of the bottom ten nav-systems were made by Toyota, with the Avalon finishing dead last. Complete results list and official press release available after the jump.
PRESS RELEASE:

J.D. Power and Associates Reports:
Popularity of Real-Time Traffic and Voice Recognition Features in Navigation Systems Increases

The Clarion Navigation System Supplied to the Lincoln MKS
Ranks Highest among Factory-Installed Navigation Systems

WESTLAKE VILLAGE, Calif.: 1 December 2009 - Real-time traffic and voice recognition are becoming increasingly popular features among factory-installed navigation system owners, compared with 2008, according to the J.D. Power and Associates 2009 Navigation Usage and Satisfaction StudySM released today.

The study finds that 26 percent of owners report having a factory-installed navigation system equipped with real-time traffic capabilities-twice the proportion of owners in 2008 who said the same. Among owners whose systems do not currently have the real-time traffic feature, nearly 80 percent report interest in having the option in the future. Real-time traffic capability has a considerable impact on overall navigation system satisfaction, as satisfaction averages 8.1 (on a 10-point scale) among owners with the feature, compared with 7.3 among those without.

Approximately 60 percent of owners report having voice recognition on their factory-installed navigation system. Among those owners who do not currently have the feature, two-thirds of respondents express an interest in having it in the future. Overall navigation system satisfaction is positively impacted by the presence of voice recognition. Among owners who report having the feature, satisfaction averages 7.7 compared with an average of 7.2 among owners of systems without voice recognition technology.

"Among the 10 navigation systems with the highest levels of customer satisfaction, all of them have real-time traffic capabilities, and a majority are equipped with voice recognition-underlining the positive effect these advanced features have on overall navigation system satisfaction," said Mike Marshall, director of automotive emerging technologies at J.D. Power and Associates. "With 39 percent of consumers in the study reporting that they would have purchased another vehicle if navigation wasn't available (up from 31 percent in 2006) there is a growing segment of automotive consumers who are driven by technology. Integrating and delivering advanced user-facing technology in vehicles will continue to gain importance among manufacturers fighting for market share."

Now in its 11th year, the study identifies six factors that contribute to overall customer satisfaction. In order of importance, they are: ease of use; system routing; system appearance; voice directions; navigation display screen; and speed of system. The study also measures quality by examining problems per 100 (PP100) navigation systems, in which a lower score reflects higher quality.

The Clarion navigation system supplied to the Lincoln MKS ranks highest in consumer satisfaction with factory-installed navigation systems and performs particularly well with the ease of use factor. The Clarion navigation system supplied to the Ford Flex follows in the rankings, while the Pioneer navigation system in the Acura TL ranks third.

The study also finds the following navigation system trends:

* More than one-half of respondents report using their system on a regular basis (at least one to two times per week).
* Among consumers who have previously owned a vehicle equipped with a factory-installed navigation system, approximately 80 percent say that their current system is performing at the same level or better than their previous system.
* Approximately one-fourth of consumers say they believe that an annual update for mapping software is necessary and would be willing to pay an average price of $57 for updates.

The 2009 Navigation Usage and Satisfaction Study is based on responses from 16,939 owners who recently purchased or leased new 2009 model-year vehicles with factory-installed navigation systems. The study was fielded in October 2009.

About J.D. Power and Associates
Headquartered in Westlake Village, Calif., J.D. Power and Associates is a global marketing information services company operating in key business sectors including market research, forecasting, performance improvement, Web intelligence and customer satisfaction. The company's quality and satisfaction measurements are based on responses from millions of consumers annually. For more information on car reviews and ratings, car insurance, health insurance, cell phone ratings, and more, please visit JDPower.com. J.D. Power and Associates is a business unit of The McGraw-Hill Companies.

About The McGraw-Hill Companies
Founded in 1888, The McGraw-Hill Companies (NYSE: MHP) is a leading global information services provider meeting worldwide needs in the financial services, education and business information markets through leading brands such as Standard & Poor's, McGraw-Hill Education, Platts, Capital IQ, J.D. Power and Associates, McGraw-Hill Construction and Aviation Week. The Corporation has more than 280 offices in 40 countries. Sales in 2008 were $6.4 billion. Additional information is available at http://www.mcgraw-hill.com/.

No advertising or other promotional use can be made of the information in this release without the express prior written consent of J.D. Power and Associates. www.jdpower.com/corporate



J.D. Power releases sat-nav study findings, crowns Ford tops — Autoblog

Posted on 9 December 2009 | 10:51 am

Thoroughbred Ford - 2008 Ford Edge SEL http://ping.fm/Vtyqk

Posted on 25 November 2009 | 6:33 pm

From Thoroughbred Ford to you - Have a wonderful Happy Thanksgiving!

Posted on 25 November 2009 | 1:26 pm

FORD TAURUS - Ford Motor Company – digital snippets

FORD TAURUS - Ford Motor Company – digital snippets

Posted using ShareThis

Posted on 18 November 2009 | 8:48 am

The 2010 Ford Fusion Car of the Year

Yesterday the 2010 Ford Fusion was named the car of the year!




No surprise here! The Ford Fusion – America’s most fuel-efficient midsize sedan – today was named MOTOR TREND’s 2010 Car of the Year®. The award comes hot on the heels of Fusion setting record-breaking sales for 2009.
The prestigious award from MOTOR TREND comes at a time when Fusion sales are already at an all-time high, further positioning the vehicle as a formidable contender in the competitive midsize sedan market.
To win the coveted Car of the Year award, Fusion outperformed the competition – including the BMW 7 Series and Mercedes-Benz E-Class sedan – in six new categories: design achievement, engineering excellence, intended function, efficiency, safety and value.
The 2010 Fusion and Fusion Hybrid are the most fuel-efficient sedans in America. The new models offer more power; class-exclusive technologies, such as Blind Spot Information System (BLIS®) and Ford SYNC®; and more total passenger and luggage capacity than the Toyota Camry.
The Fusion lineup expanded in the 2010 model year to include all-new Hybrid and Sport models and a new selection of gas-powered engines – all paired with six-speed transmissions – that deliver even more horsepower and better fuel economy.
Fusion: A hit from the start
The Ford Fusion has been generating excitement among journalists and consumers alike since the nameplate first launched in the fall of 2005. In fact, the introductory model – which marked Ford’s re-entry into the midsize sedan market – was a finalist for MOTOR TREND’s 2006 Car of the Year award.
Since then, Fusion’s popularity has continued to soar – and so have sales. Fusion set a sales record in April – the first full month of sales for the redesigned 2010 model and the new Fusion Hybrid – and overall sales are already at an all-time high for 2009.
With its quality unsurpassed by Toyota or Honda, best-in-class fuel economy, class-exclusive technologies and significant residual value improvement, the 2010 Ford Fusion is clearly delivering the key attributes that midsize sedan buyers want.
The new Fusion Hybrid model has played an important role in Fusion’s success. The vehicle delivers an EPA estimated 41 mpg rating in the city and 36 mpg on the highway, topping the Toyota Camry hybrid by 8 mpg in the city and 2 mpg on the highway. It also offers innovative new technology – SmartGauge™ with EcoGuide – that coaches hybrid drivers to maximize fuel efficiency.
Quotes
“Ford has proven its resilience in these tough times by delivering to market a car with broad appeal to a broad range of consumers. The Fusion range has matured into a competitive roster of midsize sedans, able to compete with sales juggernauts such as the Toyota Camry and Honda Accord. It is no surprise the Fusion now ranks in the top 10 best-selling cars in America.”
– Angus MacKenzie, MOTOR TREND Eitor-in-chief
“The Fusion brought a vast assortment of choice that has the potential to appeal to every type of driver, from the eco-conscious to the sport-minded. The Fusion’s combination of comfort, fuel efficiency, assortment and technology made it a clear winner among our panel of judges.”
– Angus MacKenzie, MOTOR TREND Eitor-in-chief
“The MOTOR TREND Car of the Year award is another testament of our commitment to delivering a world-class car lineup. Whether it is the best-in-class fuel economy or quality unsurpassed by Toyota or Honda, the Fusion and Fusion Hybrid are clear evidence that Ford is serious about our car lineup.”
– Derrick Kuzak, Goup Vce Pesident, Ford Global Product Development, who accepted the golden calipers on behalf of the Ford team
“Even at a time when industry-wide sales are down 26 percent, Fusion sales continue to grow.” – George Pipas, Ford Sales Analyst
“Data show that high series models account for 50 percent of sales. Customers are also embracing technology offerings like voice-activated navigation, SYNC and Sony® Audio.”
– Jonathan Richards, Fusion Marketing Manager

 Ford Press Release

Posted on 18 November 2009 | 8:27 am

3 Ford's Make Top 10 Cash for Clunkers

3 Ford's Ended up in the Top 10 vehicles of Cash for Clunkers

Automotive News just published the final list in the cash for clunkers and upon further review, 3 Ford's made the top 10.

The Ford Focus, the Ford Escape and the Ford F-150 were all in the top 10 for vehicles purchased.

Chrissie Thompson
Automotive News
September 28, 2009 - 12:01 am ET

Final top 10 Here are the top 10 sellers under cash for clunkers, according to new U.S. government data. Also shown are rankings based on incomplete information released in August. SALES AUG. RANK 1. Toyota Corolla 29,488 1 2. Honda Civic 28,456 2 3. Toyota Camry 27,137 3 4. Ford Focus 22,388 4 5. Ford Escape 21,894 10 6. Honda CR-V 20,106 n/a 7. Hyundai Elantra 19,797 5 8. Chevy Silverado 16,330 n/a 9. Nissan Versa 16,300 6 10. Ford F-150 16,263 n/a Source: NHTSA

Posted on 28 September 2009 | 8:52 am

Ford leads with technology to battle texting while driving

From Examiner.com

Ford leads with technology to battle texting while driving

Ford researches voice-to-text technology

After recently announcing support for a nationwide law to ban texting while driving Ford Motor Company is researching more efficient voice-to-text technology to add to and enhance the already popular hands free safety features currently available on Ford vehicles.

"A voice-recognition approach is better than bringing in a piece of paper and unfolding a map or looking down at a mobile device," said Ford's director of electronics, Jim Buczkowski after a press conference Monday where Ford announced that CEO Alan Mulally will, for the second consecutive year, deliver the opening keynote address at the 2010 Consumer Electronics Show. "We're looking at various combinations of accomplishing that task because it's being asked for by consumers."

Ford's in-car Sync system is already a hit with consumers. The Sync system reads text messages and operates cell phones with simple voice commands. This hands free technology has been a strong selling point for customers who previously hadn’t considered Ford products. Roughly 70% of the vehicles Ford sells now include the $395 option, Buczkowski said.

See related poll below

Recent studies show the advantage of voice operated hands free technology

Although previous studies have concluded that there is very little difference between hand held and hands free cell phone use in terms of the impact on distracted driving, Ford cites recent results from a study by the Virginia Tech Transportation Institute that indicates a sharp increase by as much as 23% in the risk of crashes by a driver who is texting compared to one who isn’t.

The VTTI research was conducted using a naturalistic study method which they contend measures a driver’s attention in an environment closer to those experienced under actual driving conditions. The study goes on to state that headset cell phone use is not substantially safer than hand held use because the primary risk associated with both tasks is answering, dialing, and other tasks that require your eyes to be off the road.

A PDF version of the full report from VTTI can be downloaded for reading here.

Posted on 23 September 2009 | 8:04 am

Ford #1 in Safety Again!

Posted on 21 July 2009 | 11:31 am

Thunderbird Club

Posted on 9 July 2009 | 9:00 am

2010 Ford Taurus @ Thoroughbred Ford

Posted on 15 June 2009 | 9:42 am

DUBd 2010 Ford Taurus SHO

Posted on 13 June 2009 | 6:52 am

2009 Roush BlackJack

2009 Roush BlackJack

We have recently been granted access to a brand new 2009 Roush BlackJack. The car is currently available. This is a powerhouse limited production stage 3 Roush. There were only 100 of these made and this is #32. If you are interested give Thoroughbred Ford a call at 800-808-Ford, or email us at Sales@thoroughbredford.com





2009 Roush BlackJack

Posted on 8 June 2009 | 10:51 am

2009 Ford Shelby GT500 & GT500KR

Only One 2009 Ford Shelby GT500 Left

Yesterday we sold our White GT500 so we only have just GT500 and one GT500KR left.

This is a 2009 Ford GT500 Vista Blue and it is awesome!


This is a 2009 Ford GT500KR Silver with Blue Stripes and it flies!



At thoroughbred Ford we also carry the Roush Mustangs and we have 2 2009 429R's in stock.

Posted on 6 June 2009 | 1:59 pm